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Email marketing is one of the most powerful marketing tools available to businesses of all types and sizes. No matter how you define success, you can achieve outstanding results with email marketing while investing only a small amount of time and money.
We can create custom designed and easily amendable templates in your corporate style or you can choose from over 100 FREE, editable HTML templates that you can customise yourself.
Inexpensive
Email marketing is an affordable way to stretch a tight marketing budget. Unlike direct mail, there is virtually no production, materials or postage expense. Email marketing can cost as little as a fraction of a penny per email.
Effective
Email marketing enables you to proactively communicate with your existing customers and prospects instead of passively waiting for them to return to your Web site. You can target your emails by industry sector or your own mailing list.
Immediate
Email marketing has two great advantages.
Firstly, our email system means, anyone in your company can create and send compelling email newsletters, promotions and announcements quickly using your chosen template.
Secondly, email marketing generates an immediate response. The call to action is clear: “Click here to take advantage of this offer”, or “to learn more about this service”, or to “attend this event”. Initial campaign response generally occurs within 48 hours of the time the email campaign is sent.
Measurable
Unlike other marketing vehicles, results from email campaigns are easily measured. Results are reported in terms of 'opens', which report how many people saw your offer or newsletters, 'Click Through Rates' (CTRs), which measure how many people actually clicked on the links in your email, and with the use of 'Click overlay' you can see exactly how many clicks and on which link those clicks were made. Our reporting even generates 'Hot Prospects' - those who clicked the most, opened the email most and forwarded the email.
Easy
Our 'Web-based' email marketing product for small and medium businesses includes professional HTML templates, list segmentation and targeting capabilities, as well as automatic tracking and reporting. So, you are free to concentrate on your unique message while the rest is done for you.
Please call to discuss, we can show you how easy it is to get started.